Pyke and Buttery AI Music Videos
Generative AI typographic music videos2023
Development of three music videos with Universal Everything for a new music project from Simon Pyke and James Buttery. All three videos are typographic in nature and used Generative AI as the main ingredient in their creation.
I developed a custom system that combines traditional procedural animation and generative AI. Lyrics and timecode were extracted using AI and then key lyrics were highlighted by hand. A procedural animation system then turned these lyrics into animated typography to act as a guide layer. The final look was then acheived with Generative AI using the typographic guide layer and various human-curated parameters.
“We created a series of AI music videos for the debut tracks by our longtime sound designer Simon Pyke (AKA Freefarm) and singer James Buttery (formerly of Darkstar).
Our atmospheric, typographic videos visualise the lyrics and respond to the theme, textures and sound of each track.
To generate the visual, we developed a custom system that combines traditional animation techniques with modern, generative AI. We challenged ourselves to create novel, generative images with a sense of surprise that also maintained a certain degree of legibility as typography.”
Full credits, press and licensing info can be found at universaleverything.com/collaborations/ai-music-videos
Credits
Music: Simon Pyke and James Buttery
Creative Director: Matt Pyke
AI Coding and Creative Technologist: Chris Mullany
Studio Manager: Simon Thompson
